^ Photo courtesy of The Brakes Coffeehouse & Provisions
These words still sound cringe-worthy many. Especially to those of us who’d rather spend our time creating the stuff we love rather than having to then shove it down people’s throats after the fact.
Let’s get real for a quick second though…
…if you’re on this page it’s because you’ve written a book or you plan to write one(s). You’re probably also here because you don’t like marketing and self-promotion; or at least feel like you might not be that good at it/don’t care about it that much.
After having spent SO much time writing the damn thing it can feel downright bothersome, if not completely paralyzing, to think about having to do EVEN MORE to get it out into the world.
But there’s good news…
…it just so happens that I tend toward the opposite end of that spectrum. As in, I never thought I’d write a book and still don’t really consider myself a “real author,” but my background (and interests) is in marketing!
Get this: my graduate degree is in marketing communication and I’ve built a career around working with small business owners and solo-preneurs building their brands and promoting their products and serves in ethical and creative ways.
So, when I learned that I’d been given an opportunity to write my first-ever book (a traditionally published memoir that came out in early 2015) I was actually MORE excited about planning the launch and promotion for the book than writing the book itself.
In fact, there are many a email to my publisher exclaiming the latest marketing idea I’d come up with—detailing out how I wanted to execute it. They’d kindly reply reminding me that I needed to finish writing the book first.
So you see – we’re pretty well suited for one another!
A lot of people I know who write professionally or have at least one book burning inside them that they need to get out, stall or slow down when it comes time to promote it and tell the world what they’ve accomplished.
Therefore, I’ve put together a comprehensive 126 page e-book to take those dreadful marketing obstacles away.
YOU WILL BE PRIMARILY, IF NOT SOLELY, RESPONSIBLE FOR THE SUCCESS OF YOUR BOOK
Whether you’re self-publishing or going the traditional route, undoubtedly you’ll be primarily, if not solely responsible for the promotion and therefore early success of your book.
When you’ve spent what MAY have taken YEARS working on a single item, something that’s tormented you, made you laugh, cry, and want to crawl under the covers never to return to society again—to have spent all that time and invested a good chunk of your life—only to realize that you’re standing there, with the finished product, saying:
- “Okay. It’s done. Now what?”
- “What is the quickest way to get my book out to the right people? How do I find them?”
- “How do I get people to actually find it and want to buy it?”
- “How can I tell people about it and encourage them to buy it without being annoying?”
- “Will anyone even care about the topic of focus of my book?”
- “I don’t know the first thing about marketing and I hate self-promotion.”
- “My publisher will probably take care of most of the details. Won’t they?”
- “I don’t feel right asking for money from something that was a passion project.”
It can be downright frustrating, intimidating, and even immobilizing.
It can be so overwhelming that it actually keeps some writers from EVER publishing their books. How sad it is to think about how many fantastic books that are still sitting on someone’s desktop because they weren’t sure how or felt weird about putting the darn thing out into the world.
Don’t let this be you!
Here’s the thing…
…many compare the release of a book to that of having a child.
It’s highly unlikely that expecting parents wait until the baby arrives to prepare. They’ve probably got the baby’s room set up, they’ve assembled the crib, purchased boatloads of diapers and wipes, installed the carseat, and readied the hospital bag – among a thousand other preparatory things, I’m sure (I don’t have kids so just taking a few shots in the dark here).
Or, you could look at it this way:
I’m guessing that when you were applying to colleges or graduate schools you didn’t wait until the week before classes started, to apply. Well, technically you couldn’t have but you know what I mean. Conceivably, there were months worth of preparation – visiting schools, collecting your credentials, preparing an entry essay of some kind; and that doesn’t even include preparing for the transition from living at home to a dorm room or moving to another part of the country to go to the your school of choice.
What I’m getting at here is, like with anything you care deeply about and want to work out as smoothly as possible, you plan ahead.
Readying for your first-ever book launch should be no different.
This is your baby.
This is your education.
This could very well set the stage for future works of art – writing and otherwise.
A successful book launch could lead to any number of unexpected opportunities: jobs, other book deals, paid writing assignments, a simple nod to the fact that you’re a friggin PUBLISHED author!! Hello!
This.Is.Important. Prepare for it as such.
“I’M NOT SURE I FEEL RIGHT ASKING FOR MONEY, WHEN THIS WAS MORE OF A PASSION PROJECT.”
If you have a publisher of course this is something that might not immediately come up for you since they’d undoubtedly be charging for your book. Then again you might not see much of that money anyhow. ::wink::
Haha.. no but seriously – here’s what I have to say about any concerns you have around this issue:
We do not live in a “zero sum” world. In other words, if you “get more” it absolutely does not mean that someone else “gets less.” Your sales or success in earnings from this potential passion project, does not take away from anybody else. If anything it adds the overall global money flow. For more on this, check out The End of Poverty: Economic Possibilities for Our Time, by Jeffrey Sachs.
It’s healthy for you to ask. Being reimbursed for your hard work positively impacts your mindset. It also makes you more accountable for your work, moves you from novice to pro status, puts new value on the quality and content of your work, and ultimately demands greater respect for yourself.
It’s makes the experience for the reader/buyer/customer BETTER. Even though many people will say that they want free stuff they subconsciously place less value on free products than on ones they have to pay for. Until someone pays for what they want, they’re just not tied to the outcome.
It positively impacts the ENTIRE friggin’ world. Think about it. If you can hardly afford to pay rent or to feed yourself or your family, are you going to be able to donate to charities, volunteer your time, or give much back? Probably not. Right? You will be able to help so many MORE people, animals, and causes you believe in, when you have the proper resources to do so. The more you make, the more you can give back.
Let’s round this one out with an obvious note:
You don’t HAVE to charge for your book if you really don’t want to. You can totally plan an epic book launch and promotional strategy all while giving the book away for free. No one is saying you must charge for it. If you want to give it away totally go for it! This is your creation after all (naturally this one is more suited for those who are self-publishing).
“WON’T MY PUBLISHER TAKE CARE OF THESE DETAILS?”
Oh my friend, I hate to break it to you but unless you’re already a humungo and well-known author with an influential and well-known publisher, I’m sorry to say your publisher is unlikely to do much in the way of promotion for your book.
I know, I know – it doesn’t make any sense to me either. They keep at least 75% of the sale of your book forever and ever, even though you wrote it and now have to promote it. Plus, you’ll likely have to pay out of pocket if you plan to do anything more than what I’ve outlined in this e-book.
While traditional publishing is going the way of the dodo (sadly, for the dodo) there’s still some street cred given to those who have been traditionally published. So if you’ve already got a publisher don’t let this get you down but instead get you motivated to sell the heck out of your book.
If you’re self-publishing, well then you’re in the same boat as the traditionally published authors.
FOLLOW A PLAN THAT WORKS
The content of this e-book was not pulled out of my tush. Nor is it JUST my experience with being a published author who—by the way—pulled off a 23 city book tour without spending any of my own money! What?!
The nice thing about this book and the related support materials (guides, tutorials, and author interviews) is that I get to take my firsthand experience in both marketing AND book-specific launch and promotion and pass it along.
This isn’t coming from someone who is speculating what it’s like to write a book, or to spend 6 months planning, 1 month in full launch mode, 5 months on a back-to-back city book tour, and another 6 months in continued promo mode. No. This is coming from someone who experienced all this stuff firsthand and wants to make it way easier for you than it was for her (“her” being me, of course. Me, Kristin. Hi.).
When I was researching this stuff for my own book I found a LOT of great resources all over the Internet. But that was the problem. They were ALL OVER the Internet instead of one place.
I’ve taken the legwork out of it for you and combined all the best stuff (that I implemented too!) and put it together in one place for you.
LAUNCH & PROMOTE YOUR BOOK ON A $0 BUDGET
One of the most common beliefs about a book launch (a book tour, especially) is the expense.
Well, more good news [for you]: I was living on pennies when my book came out.
Therefore I had to figure out a way to get my promotion off the ground without breaking the bank. Not only did I figure it out (thanks to my background in marketing!) but I also went on a 23 city book tour without spending any of my own money.
Pretty cool, huh?
I’m proof that it’s possible. And I can show exactly how.
WHAT YOU’LL LEARN
The book focuses on the three major phases of a book launch: pre-launch, launch day, and post-launch.
In the pre-launch phase we talk about how to hold yourself accountable/stay on track in working through your chosen promotional tactics, where to find people who might want to buy your book and how to get them excited for its launch, a detailed step-by-step guide as to how to form your Book Launch Team (which includes information on those ever important Amazon reviews). We also discuss blurb-collecting best practices, how to get your name out into the world so people are buzzing about the book before its launch, creating your launch-day promotion materials, social media best practices, writing your press release, creating your media kit, securing radio and TV interviews, and planning the launch party.
In the launch day phase we talk about the best time of year and even day of week to launch. And finally, in phase three (post-launch) we cover how to plan and execute a $0 budget book tour, how to secure speaking engagements, how to get your book into Barnes & Noble, libraries, and schools, and additional tactics to keep your book circulating and sales UP in the months that follow the launch.
View a sample section of the ebook right now: CLICK HERE (or on the image below) to download a sample section of the ebook right now.
ABOUT THE AUTHOR
Who Is Behind This?
Hi there! My name is Kristin Lajeunesse and I’m the author of the memoir Will Travel for Vegan Food: A Young Woman’s Solo Van-Dwelling Mission to Break Free, Find Food, & Make Love. While living nomadically (working remotely and city hopping every few months) I work professionally as a business and lifestyle clarity coach.
In 2011 I quit my 9-5 desk job, moved into a van, and spent the subsequent two years working my way through 48 states in an effort to eat at every vegan restaurant in the country. I haven’t stopped traveling since!
You should follow me on Instagram (@wtfveganfood) because it’s one of my favorite social media platforms for connecting with cool people.
PACKAGE DETAILS & PURCHASE OPTIONS:
“Reading this ebook didn’t seem like an instruction manual (which it is- there are great instructions in here!) but felt more like reading advice from a successful friend because of [Kristin’s] personal and fun tone throughout. This book is a buffet of options- there are so many things to try, you can take your pick, and all are feasible and sensible in self promotion.” – Stephanie McCaslin, PhD
“As the publishing world continues to shift around us, Kristin takes us deep into the depths of bootstrap marketing and brand building. A great read for anyone who has written a book and wonders, now what?” – Zoë Eisenberg, author of The Lusty Vegan
Why are you charging for a book that’s all about NOT spending money?
I thought you might ask! I also totally get how it might be a head scratcher. Someone touting a $0 budget system and then they charge you for it. To be frank, this is how I make money. I DON’T mean potentially tricking people. No, no! But I coach, I teach, and I make information products that I sell online to support my life and passion projects. I understand if it makes you uncomfortable though. There are a lot of free resources out on the web these days. It’s totally your call if you want to do your own research and all that – or if you want to support someone who has done the legwork on your behalf. No hard feelings either way.
Which package should I buy?
This one mostly depends on what you’d prefer to spend. As I said earlier, the book itself is truly great and is what I spent the most time creating. The interviews are top notch with some super successful authors, and the support materials are there to help keep you going if the main book content gets to be too much. So, if want to have it all in your back pocket, go bigger. If you’re not worried about the other stuff and want to just stick with the book, do that.
What if I don’t like it?
If you don’t like it I certainly don’t want to keep your monies. I’ve got a 30-day 100% money back guarantee. Just shoot over an email with some constructive criticism (that I may kindly use to make the content better during any revision phases) and I’ll refund your money right away.
Where can I learn more about Kristin?
Oh hi! Yes, there is more about my professional endeavors over on kristinlajeunesse.com and you can also check in on my personal passion project via willtravelforveganfood.com.
You didn’t answer my questions.
Well shoot. No worries! Simply pop an email on over to me and I’ll get back to you as soon as possible: kristinATkristinlajeunesseDOTcom.